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I. RegistrationIn order to access certain documents on this web site, or to contribute to our online forums, you must first complete the registration form and select a user name (your email address) and a password. During registration you are also required to provide contact information (such as name and business telephone number). If you choose not to provide the requested information then you will not be able to view these particular documents. Equally, you should not provide this information if you disagree with the terms of this privacy policy. When you register, you have the ability to opt in to the receipt of email communications from Lattice Semiconductor. If you choose to opt-in you will receive regular email updates from us regarding, for example, new products and upcoming live and web-seminar events. You may also select individual areas of interest relating to the business of the company about which you would like to remain informed (via "web agents" that let you know when the website has been updated). You may later modify your registration information and choose not to continue to receive email communications or web agent updates. II. Cookies and data collectionAt the point of registration we attempt to place a small text file on your computer known as a "cookie". Setting this cookie allows us to identify your computer on subsequent occasions and obviates the need for you to sign-in on each visit to the site. This cookie also enables us to track which documents you choose to view or download. If you reject or disable cookies in your browser, you may still use our site, but you will need to sign-in on each visit in order to view certain documents. Additionally, for technical reasons, it is not possible to place an order via our online store if cookies have been disabled. Irrespective of your decision to register or accept cookies from our site, we collect aggregate (non-personally identifying) data on site usage via our server's log files. These log files indicate date and time of each visit to our site, the visitor's IP (internet protocol) address, browser and operating system, the URL of the page which referred the visitor to our site (if any) and any files viewed on our site. We use this information, which does not identify individual users, to analyze trends in site usage and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information. Such aggregate data is shared with subsidiaries and partners concerned with the marketing effectiveness of our website. Please note that all personal and aggregate data collected via latticesemi.com is stored on servers located in the USA. Aggregate data relating to usage of www.latticesemi.co.jp, www.latticesemi.co.kr and www.latticesemi.com.cn is stored on servers located in Japan, Korea and China respectively and transferred to the USA for analysis on a monthly basis. III. Communications from the siteIf you opt in to receiving email from us, we will send you information on new product launches, upcoming webcasts, live seminars in your locality and other general information relating to the company's business. Additionally, if you sign up for "web agents", you will be notified of any new content added to the site in the sections you nominate as being of interest to you, on a daily, weekly or monthly basis as you prefer. Out of respect for your privacy, we present the option not to receive these types of communications. IV. Sharing and disclosure of personally identifiable informationA. Subsidiaries and PartnersPersonal information and information on the documents you download is collected for joint use by Lattice Semiconductor Corporation and the network of subsidiaries, representatives, distributors, and other sales partners that represent us. Members of this team may contact you directly if they believe they may be able to assist you in your work. Lattice Semiconductor Corporation is responsible for control of the jointly used information. B. Service ProvidersYour personal data may be shared with third parties in order to deliver certain additional services:
C. Third Parties with whom we share informationOccasionally we work with third parties to deliver a joint seminar series, for example. In these instances your email address is passed as part of a "suppression list" to ensure that, if you have opted-out of receiving email communication from Lattice, you do not receive email from our partners either; similarly if you have opted-in to email communication from Lattice Semiconductor Corporation, you do not receive a duplicate email from a partner organization. D. Required disclosuresWe reserve the right to disclose your personally identifiable information as required by law or when we believe that disclosure is necessary to protect our legal rights or to comply with a judicial proceeding, court order, or legal process. V. Changes to your informationIf you no longer wish to receive email communications from Lattice Semiconductor, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at webmaster@latticesemi.com. If your personally identifiable information changes, or if you wish to modify your communication preferences, or if you no longer desire our services, you may correct, update or deactivate your account by making the appropriate change on the "my account" section of this site. VI. Limitation on Privacy ProtectionA. Web beaconsCertain search engines on which we advertise our products employ a software technology called "web beacons" or "clear gifs" that enable them to provide us with statistics on the effectiveness of our advertising campaigns. Web beacons are tiny graphics with unique identifiers which are embedded invisibly on web pages. The use of these devices is subject to the privacy policy of the relevant search engine site. B. Links to Other SitesThis Web site contains links to other sites that are not owned or controlled by Lattice Semiconductor Corporation. Please be aware that we, Lattice Semiconductor Corporation, are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies only to information collected by this web site. C. SecurityThe security of your personal information is important to us. When you enter sensitive information (such as your credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use reasonable means in accordance with the custom and practices of the industry to protect your personal information, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can send email us at webmaster@latticesemi.com D. Business TransitionsIn the event that all or part of the business of Lattice Semiconductor Corporation is acquired by another company through a merger, or sale of all or a portion of its assets or otherwise, your personally identifiable information would be transferred as part of the transaction. Information regarding any such transfer will be made available on our public website. E. Changes to this Privacy StatementIf we decide to change our privacy policy, we will post those changes to this privacy statement on this website and in other places we deem appropriate so that you have adequate notice of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here. This version of our privacy policy (1.01) was first published 1 Feb 2006. A previous version of our privacy policy (1.0) was first published 20 May 2005. VII. Contact UsIf you have any questions or suggestions regarding our privacy policy, please contact us at: Lattice Semiconductor Corporation |
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